“We might need a little of that in reverse now.”Ī throwback diner with a devoted cult following that returns over and over, at all hours of the night. “We tried to show them the love over the years in those disasters,” said Waffle House’s Rogers. “We don't have the most creative restaurant concept you've ever seen. “ Most of why we are here today is learning what not to do,” said Rogers. Rogers had planned to open around 80 new locations this year, while Burger King, which franchises 99% of all locations, added 1,000 last year. It fits the slow-growth strategy he has pursued from the start. And he ended the company’s reliance on debt. He created an employee ownership plan that now provides 3,500 workers with a piece of the business. He changed all of it five years later when a financial crisis hit and gas shortages were looming, first consolidating ownership within his family, which now has a controlling share. He was 26 in 1973 when he took the helm of the company that had four family ownership groups, mounting debt and control of only 30% of the locations. ![]() He found that when he showed up to help keep the bacon sizzling and the coffee pouring, so did lots of other employees. FEMA’s appreciation for the chain took route a half-century ago, when Rogers took over and began chasing every hurricane, snowstorm and tornado that affected a location. Read more stories like this by liking Atlanta Restaurant Scene on Facebook, following on Twitter and on Instagram. VIDEOS: Explore 5 things to know about Waffle House Explore What is the “Waffle House index?” Explore 12 things you didn’t know about Waffle House Explore Super Bowl 53: What’s your Waffle House order? Celebs on Super Bowl red carpet answer Explore Read the AJC Spring Dining Guide: The Atlanta barbecue issue PHOTOS: Explore Photos: Waffle House Museum Explore Love is in the air at Waffle House MORE ON WAFFLE HOUSE: Explore 12 things you didn't know about Waffle House Explore Why Waffle House is the best restaurant in Atlanta Explore What’s your Waffle House order? Celebs on Super Bowl red carpet answer Explore Rhythm and hashbrowns: 10 times Waffle House is mentioned in rap songs Explore Why the government turns to Waffle House when tracking emergencies Explore An iconic restaurant’s roots are based in Atlanta Explore Waffle House: Recipe for Southern success is history Explore Waffle House wows food critic Anthony Bourdain Explore Waffle House’s design has shoebox shape Explore Waffle House sits at the heart of SEC football Explore Joe Rogers profile: The cornerstone of Waffle House Explore Quiz: What does your Waffle House order say about you? Explore A brief history of celebrities eating at Waffle House YOUR GUIDE TO WAFFLE HOUSE: Explore You never forget your first Waffle House experience Explore These metro Atlanta chefs are Waffle House fans, too Explore What makes a Waffle House good? We asked Explore Not just waffles: Waffle House also keeps customers singing original tunes Explore Waffle House Museum offers a trip back in time Explore Your complete guide to Waffle House hashbrowns Explore Waffle House menu items pay homage to employees Explore Waffle House has a record label - listen to songs like “Waffle Do Wop” here Explore Timeline: Waffle House didn’t cook up an empire overnight Explore Waffle House by the numbers The list of people trying to snag their own restaurant is “very long and very distinguished,” Waffle House’s vice chairman emeritus Bert Thornton told Atlanta Magazine in 2016. $35,000: That’s the franchise fee to own your own Waffle House, but simply having the cash on hand won’t cut it. More than $1 billion: The chain’s annual revenue. If you only consider the three possible sizes and eight “scattered” hash brown styles (smothered, covered, chunked, topped, diced, peppered, country and capped), you might conclude there are actually 768 different combinations available.Įvery 60 seconds, Waffle House employees across the nation serve up:ģ41 strips of bacon (When laid out, that’s over 25,000 miles each year!)ġ27 cups of coffee (Yearly, Waffle House serves about eight Olympic swimming pools - or 19,994,638 liters - of coffee.)ĥ5 cups of coffee (not including refills) dailyĢ,501,866,574 eggs (Fact: Waffle House serves about 2% of the food industry’s eggs.) The number considers Waffle House’s four hash brown preparation methods (plain with oil, seared well, steamed with ice or dry), three sizes (regular, large, triple) and 18 additional ingredients (think ketchup, jalapenos, etc.). ![]() Waffle House claims there are more than 1 million ways to enjoy its hash browns. 16: The number of items on the first Waffle House menu.ġ,572,864: The number of possible hash brown combos.
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